A Journey of Passion, Culture & La Dolce Vita
This year marks a remarkable milestone for Vita Italian Tours, as we celebrate 20 years since our very first tour. Our first tour was an Opera & Food Tour in Le Marche Region, an unforgettable experience that brought together the best of Italy’s opera and culinary traditions. Guests were treated to world-class operatic performances, delectable regional cuisine, and the personal insights of Mario and Viny. This tour laid the foundation for what would become Vita Italian Tours’ hallmark: curated small group travel experiences that go beyond the guidebooks, combining cultural depth, local knowledge, and genuine hospitality.
Growing a Family-Run Legacy
Over the past two decades, Vita Italian Tours has evolved but we have always stayed true to our core values, a family-run and operated business, ensuring that every guest is treated not just as a traveller, but as a part of our Vita Italian Tours family. We have had some wonderful changes to Vita Italian tours, Mario and Viny’s son, Gianni and daughter Nina, joined the business, bringing a new generation’s insight and passion to the team and we have our own fully accredited travel agency arm, Pronto Travel – through which we service our clients every travel need. We are also a team of six in our Collingwood office – with our cousins Peter and Vera now very much a part of our operation and we have curated an incredible team of local Italian (and European) guides and tour leaders – who are industrious, knowledgeable and pride themselves on service excellence. Though we are proud of our growth – we will always remain firmly grounded in our authentic roots.
A Year of Giveaways: Celebrating our 20 Years with You
As a thank you to the incredible community that has supported Vita Italian Tours over the past two decades, we are thrilled to announce a series of special giveaways and promotions over the next 12 months!
The first giveaway in this series will be drawn on 15 December 2025 and features a fantastic prize from our friends at Tosca Luggage: a set of three premium Tosca Cruiser Suitcases, valued at over $1,000. Stylish, durable, and perfect for your next travel adventure, these superior and lightweight suitcases are designed with modern travellers in mind.
How to Enter?
It’s simple. If you’ve received an email about this promotion or reading this on our website, all you need to do is refer a friend to subscribe to our mailing list on the Vita Italian Tours website. Each referral equals one entry into the draw. Now that is (1) one entry into the draw for you AND (1) one entry into the draw for the person you have referred. The more people you refer, the more chances you will have to win. Yes, that’s right, if you refer 10 people, you will have 10 entries into the draw.
Important details when entering the draw:
- The person you are referring will need to complete a Vita Italian Tours – Contact Form.
- In the Enquiry free text area – they must state that they would like to enter the “20 Year Anniversary Give Away” and also provide the full name of the person who has referred them (ie. You)
- Also follow Vita Italian Tours on one of our socials Facebook or Instagram.
You can refer as many people as you like, there is no limit.
A heartfelt thank you to all our travellers
It’s a small way to thank our wonderful travellers and give you a chance to win something special as we celebrate 20 years of travel, culture, and connection. Plus, there will be more giveaways and promotions announced throughout the year—each one celebrating the spirit of travel and the joy of sharing it with others.
From that first Opera & Food Tour in 2005 to today, Vita Italian Tours has grown into a trusted name in Italian travel, known for delivering rich, meaningful experiences that linger in the memory long after the tour ends.
Some wonderful memories of our first Small Group Tour – the 2005 Opera & Food Tour
Watch this space for more details on this and future promotions celebrating 20 years of touring for Vita Italian Tours.
Contact us and start planning your Italian or wider European travel adventure today.
