Italy’s Sun-Soaked South, the Puglia Region
Stretching along the heel of Italy’s boot, Puglia is where the Adriatic meets centuries of history, tradition and unspoilt beauty. Boasting medieval hilltop villages, Puglia offers ancient olive groves and charming coastal towns, which make for a true taste of authentic Southern Italy. From whitewashed towns glowing above endless olive groves to quiet coves along the Adriatic, Puglia moves at its own pace, one built around family, food and a sincere connection to the land.
From whitewashed towns glowing above endless olive groves to quiet coves along the Adriatic, Puglia moves at its own pace, one built around family, food and a sincere connection to the land.
Our Love Affair with Puglia
As a family with deep Southern Italian heritage, Mario and Gianni have spent a lifetime connected to Puglia through family, friends and lasting relationships with local artisans, restaurateurs and small businesses across the region.
Our passion and intimate knowledge of Puglia should be shared, and we would love to show you all that is great about this remarkable region. Every itinerary we plan here draws on these relationships, connections built over generations rather than found in a guidebook, so our travellers experience Puglia the way we do.
Rich with History
Puglia and its towns remain true to their heritage and character. Alberobello is famous the world over for its UNESCO-listed trulli, the whitewashed conical stone houses found only in this region, with the Rione Monti district home to over a thousand of them.
Castel del Monte stands as one of the region’s most distinctive UNESCO-listed landmarks, an octagonal fortress built by Emperor Frederick II and a striking example of the architectural identity that sets Puglia apart. Polignano a Mare sits dramatically perched above the Adriatic, its clifftop streets and clear waters drawing visitors year-round. At the same time, Otranto offers a relaxed coastal atmosphere at the edge of Salento.
Termoli, a traditional fishing village further up the coast, adds rich cultural heritage and coastal charm around its old borgo and seafront castle. Matera, just across the regional border, makes for an unforgettable finale, renowned for its ancient Sassi cave dwellings and extraordinary history. Puglia has numerous towns you can lose yourself in, but these are just a glimpse of the multitude of hidden gems waiting for you to discover.
Authentic Food and Wine
Let’s not forget food and wine. Puglia is deeply rooted in tradition, where meals are shared the Italian way: long lunches, seasonal produce and excellent regional wine enjoyed together.
Puglia’s pride is Primitivo, a full-bodied red grown throughout the region, alongside Negroamaro and other reds that reflect the warmth of the Southern Italian terroir. The region’s food traditions run just as deep, with orecchiette pasta shaped by hand, fresh burrata from Andria and excellent extra virgin olive oil produced from some of the oldest olive groves in Italy.
How to discover Puglia?
Puglia is dear to our hearts, as there’s so much to explore and discover across the Region. We have multiple departures of our small group tours of Puglia below, or if independent travel is more your style, why not let Vita Italian Tours plan a tailor-made self-drive or chauffeur-driven private itinerary for you.
Contact us today to plan your visit.
Explore our Puglia Small Group Journeys and Day-Tours