We are delighted that Mario, founder of Vita Italian Tours, was one of only a handful of Australian-based specialist tour operators invited to attend ROOTS-IN 2026, an international tourism conference held in Matera, in the beautiful region of Basilicata, southern Italy. Dedicated to roots tourism, the conference celebrates the strong connection between Italy and the millions of people around the world who can trace their family heritage back to an Italian town or village.
But its appeal extends well beyond those reconnecting with their ancestry. The conference also brings together tourism professionals and local operators passionate about showcasing Italy’s lesser-known regions, authentic experiences and hidden gems – offering inspiration for travellers who want to discover a different side of Italy, away from the well-trodden tourist trail. From small historic villages and regional food traditions to local artisans, cultural experiences and family heritage journeys, the conference opened the door to a wealth of new possibilities.
So what does this mean for our clients
Through Vita Italian Tours and Pronto Travel, we are continually looking for new ways to enrich your Italian holiday. The connections and knowledge gained at ROOTS-IN will help us introduce you to lesser-known destinations, authentic local experiences and places that offer a genuine taste of Italian life. For those with Italian ancestry, there may even be an opportunity to take a more personal journey – discovering the village your parents, grandparents or great-grandparents once called home, and learning more about the traditions and history of your family.
At Vita, we believe that the magic of Italy extends well beyond its famous cities and landmarks. It is found in its villages, its people, its food, its traditions and those unexpected experiences that often become the most treasured travel memories. Attending ROOTS-IN 2026 has given us fresh inspiration, valuable new contacts and even more ideas to bring to our clients. And yes – Mario certainly had a wonderful time! We look forward to sharing some of these exciting discoveries with you.
Visiting Matera anytime of year
You may be surprised to discover that Matera in November is absolutely beautiful! With average daytime temperatures of 15–18°C during the Italian autumn, it can be the perfect time to explore without the summer heat and crowds.
Matera is a truly extraordinary destination, famous for its ancient cave dwellings, fascinating history and spectacular Sassi neighbourhoods, carved into the limestone hillside. Wandering its atmospheric laneways, discovering hidden corners and enjoying a meal overlooking this remarkable landscape is an experience unlike any other.
Sometimes travelling off the beaten track simply means choosing to travel outside the most popular tourist months!
ITALY – OFF THE BEATEN TRACK
At Vita Italian Tours, we pride ourselves on creating travel experiences that go beyond the usual tourist trail. From discovering artisan crafts to exploring lesser-known destinations, our Tailor-Made Journeys are designed to be unique, personal and truly memorable. If you’re dreaming of experiencing Italy a little differently, get in touch with us to start planning your own Tailor-Made Italian adventure.
Contact us and start planning your adventure today.